Download ebook Guru in a Bottle: Essential Law for Marketers by Ardi Kolah in PDF, TXT
9780749464509 English 074946450X Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality., Taking into account all recent changes in UK and European law., the book will be required reading on many sales, marketing, public relations and advertising diploma and degree courses in the UK. This no-jargon and easy to read business book is ideal for anyone involved in sales and marketing - whether you are at the pinnacle of your career as a director of marketing or business development, a senior marketing manager or are new to the marketing discipline. Ignorance of the law can result in infringement of someone else's intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a down turn in profits and share price. In extreme cases, it can even lead to insolvency and a prison sentence. This book, by one of the world's leading exponents of sales and marketing law helps to steer the reader through the legal minefield as well as provides strategies for using law as a competitive marketing weapon., Targeting export-oriented companies planning to market and sell to Europe, Essential Law for Marketers makes the potential minefield of EU and UK laws comprehensible, and looks at English and European Union core legal principles as they impact the business of sales and marketing in a way that is rarely present in standard legal books on the market. Without jargon, Ardi Kolah-- global marketing expert and holder of an international master's degree in law--covers: the typical type of contracts and agreements in sales and marketing; how to make statements in sales and marketing to ensure compliance with current EU and UK practice; legal barriers to market entry including intellectual property rights; legal requirements for sales and marketing activities; using the law as a weapon for competitive sales with tools such as comparative advertising and product placement on television; direct marketing and direct selling also discussing regulations that affect data protection; the EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and the risks involved, and the web of complex legal issues that affect sponsorship and hospitality. The book doesn't assume any previous legal knowledge, expertise or experience, making it an essential reference to marketers planning sales and marketing campaigns within the EU., The second edition of the bestselling marketing law book helps to steer the reader through the legal minefield of EU and UK laws as well as providing unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. Widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe, it covers:Making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; law as a weapon for competitive sales and marketing advantage; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality. All complex legal and regulatory principles have been made fully readable and comprehensible and the book doesn't assume any previous legal knowledge, expertise or experience, making it an essential handbook for marketers at all levels. Part of the Guru in a Bottle� Series www.guruinabottle.com, This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing. We'll give you the confidence to make authoritative statements online and offline, and comply with legal requirements in sales and marketing practice. You'll understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment.Jargon free, accessible, no detailed knowledge required, signposts the reader to all the important bits. The GURU is out of the BOTTLE!, This no-jargon and easy-to-read business book is ideal for any readers involved in sales and marketing, with analysis on how laws about property rights can impact campaigns and reputations.
9780749464509 English 074946450X Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality., Taking into account all recent changes in UK and European law., the book will be required reading on many sales, marketing, public relations and advertising diploma and degree courses in the UK. This no-jargon and easy to read business book is ideal for anyone involved in sales and marketing - whether you are at the pinnacle of your career as a director of marketing or business development, a senior marketing manager or are new to the marketing discipline. Ignorance of the law can result in infringement of someone else's intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a down turn in profits and share price. In extreme cases, it can even lead to insolvency and a prison sentence. This book, by one of the world's leading exponents of sales and marketing law helps to steer the reader through the legal minefield as well as provides strategies for using law as a competitive marketing weapon., Targeting export-oriented companies planning to market and sell to Europe, Essential Law for Marketers makes the potential minefield of EU and UK laws comprehensible, and looks at English and European Union core legal principles as they impact the business of sales and marketing in a way that is rarely present in standard legal books on the market. Without jargon, Ardi Kolah-- global marketing expert and holder of an international master's degree in law--covers: the typical type of contracts and agreements in sales and marketing; how to make statements in sales and marketing to ensure compliance with current EU and UK practice; legal barriers to market entry including intellectual property rights; legal requirements for sales and marketing activities; using the law as a weapon for competitive sales with tools such as comparative advertising and product placement on television; direct marketing and direct selling also discussing regulations that affect data protection; the EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and the risks involved, and the web of complex legal issues that affect sponsorship and hospitality. The book doesn't assume any previous legal knowledge, expertise or experience, making it an essential reference to marketers planning sales and marketing campaigns within the EU., The second edition of the bestselling marketing law book helps to steer the reader through the legal minefield of EU and UK laws as well as providing unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. Widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe, it covers:Making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; law as a weapon for competitive sales and marketing advantage; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality. All complex legal and regulatory principles have been made fully readable and comprehensible and the book doesn't assume any previous legal knowledge, expertise or experience, making it an essential handbook for marketers at all levels. Part of the Guru in a Bottle� Series www.guruinabottle.com, This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing. We'll give you the confidence to make authoritative statements online and offline, and comply with legal requirements in sales and marketing practice. You'll understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment.Jargon free, accessible, no detailed knowledge required, signposts the reader to all the important bits. The GURU is out of the BOTTLE!, This no-jargon and easy-to-read business book is ideal for any readers involved in sales and marketing, with analysis on how laws about property rights can impact campaigns and reputations.